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FREE POSTAGE ANYWHERE IN THE WORLD when you spend over $75 USD/£55 Use the button at the bottom of the page to choose your local currency. We ship from our warehouses in the USA and UK (EU Duty Free)!

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The Rising Tide of Costs Advances...and the Center Cannot Hold!

The Rising Tide of Costs Advances...and the Center Cannot Hold!

Since 2019 we have kept our pricing fairly consistent - $34.95/£25, $39.95/£30, etc - even through covid and Trump #1. Last year, with inflation down and the economy the best it had been in over 50 years, we thought we had it knocked. But now we have the chaos of Trump #2, costs rising around the world driven by the tariff disaster, the dismantling of all the programs that were driving the booming economy, and overall uncertainty hurtling us toward a recession.

We successfully mitigated the tariff issues - see here, here, and here - but the whirlwind of chaos and subsequent rise in costs - plastic, paper, printing, freight, etc - have forced us to increase our prices. 

We pride ourselves on being incredibly frugal. We have streamlined our operations considerably and we are as virtual of an organization as we can be. The majority of our employees are remote, we use a host of talented freelancers, we constantly monitor our costs and seek out new vendors on a regular basis to keep from complacency. But this time it's out of our hands. 

Prices across the board are rising ~8% although not all products will have the same % increase. New products will be launched at the new pricing, but the existing catalog will NOT be increased until Monday September 15th. 

This all feels a bit hypocritical because I've (Hudson) always made fun of the fact that price increases are announced in our little wargames "industry" unlike - well - literally any other real industry out there. But Charlie convinced me that we have to give folks a chance to take advantage before the prices go up. So here we are. 

In better news - our UK plastic operation has just delivered the following frames to the UK warehouse:

  • Mounted Knights
  • Mounted Serjeants
  • more Levy
  • 25mm Deck Bases
  • Dwarven Host
  • 1/2 of the Dark Ages Army Builder
  • 32mm Texture Bases (3mm Bevel) 
  • 25mm Texture Bases (2mm)
  • and Richard Sharpe! (although we're just printing the boxes now)

Completed production molds are shipping over to the US as we speak...type...er as you're reading this...

In the coming week we'll have the Grogards back in stock, the Satyr Brutes, and possibly the Civilians/Survivors! The two new mold bases come online then as well so production doubles and then the next two will be here within 3 weeks further speeding things up for the UK and rest of world. Huzzah! 

In the US we also have some big changes afoot which we'll announce next week as well. All good stuff!

And, finally, the Barons' War is back in stock everywhere in the world! 

 

Previous article The Battle for Azincourt Begins!

Comments

Mark - August 16, 2025

I completely understand the need for a price hike especially if you’ve held them steady for six years. It’s interesting that you hadn’t planned to until recently and even last year weren’t considering it. It’s very clear to anyone with eyes that things are changing rapidly for the worse.

I don’t think a few posters understood what our friend from Germany (I presume?) meant below. I don’t think he’s equating tariffs with Nazism but the massive rise in the police state with all the illegal ICE stuff going on. Very scary I never thought I’d see the day. Sad times for this country.

Brice - August 16, 2025

Clicked on the email hoping for news regarding Quar releases. Clicked on the article expecting something about a price hike. Politics (and the subsequent nutter in the comments ranting about nazis) was just a bonus, I guess?
Seems I can’t wipe my backside without political articles being printed on the Toilet paper these days. Guys, I just want to play some skirmish games with my kids. Sucks the cost of doing business is going up, but if we had an easy, painless fix, the problem really wasn’t that bad, was it? Can I just buy some plastic?

Michael DiBaggio - August 16, 2025

Good for you, Werner. I am much less likely to purchase from Wargames Atlantic now, especially as they permit people like you to insinuate that anyone who disagrees with political grandstanding from miniatures manufacturers or is OK with tariffs is a Nazi. And I have purchased a few thousand dollars of Wargames Atlantic products to sell at my store, both from W.A. directly and from various distributors, just since May. To say nothing of the money I have given them over the years buying sets for myself, or supporting them as an Atlantic Digital subscriber since the very first month, or promoting them on YouTube.

But what do I know? I could always just recommend that my working class middle American, Trump-voting customers not purchase anything from Wargames Atlantic.

I have no idea why a company that is supposed to have made their miniatures in the US for a while now is complaining about US tariffs, anyway.

Dan - August 16, 2025

I agree with JOHN. Keep you personal politics out of the hobby business. I enjoy my hobby for the lack of politics in it.
As for you Thomas of 2020-2024 what rock were living under during that time? You have a severe case of TDS. The only one lying is you to yourself. Werner Haas, and who were you directing your Nazi drivel at? the UK or the U.S.? Well here in the U.S. we are ready for your little miscreants to show their little heads. Remember, the U.S. Nazi party did the most amazing disappearing act the moment we declared war on the AXIS powers.

Pete - August 15, 2025

What you guys have done for war gaming has revolutionised our hobby. Stay financially viable; if you need to raise prices, then do so. We, the playing public, need you. Heck, I’m assembling militia and grenadiers right now from your recent AWI release. I have countless more wonderful game options for all manner of periods that I get to enjoy, all because of you. Love your product guys

Teddy - August 16, 2025

Time to take a stand. I could give you all the history lession on howall of the leftist political assertions are completely wrong but I doubt it would do any good. We all have customers on both sides of the political isle, WGA might have one less now. This depends on how you handle the attacks made on conservatives here.

Wargames Atlantic - August 15, 2025

Krisps – your last order was made before we switched to UK manufacturing.

Chris King - August 15, 2025

Nice one! We always appreciate fair and candid announcements, so thanks, Hudson!

(Also very excited about incoming toys, of course!)

Krisps - August 15, 2025

Are Canadian orders now safe from our retaliatory tariffs with production up and running in the UK? Can anyone confirm? I don’t know if I just happened to get lucky but my last order came with a bonus $40 surcharge courtesy of our customs (that I was admittedly too lazy to inquire/fight CBSA about). Not laying blame on WGA, mind, but with that being nearly 50% of the order total, it left me a little sour and I’d much rather avoid a repeat, much as I would like to make another purchase before the increase.

Justin - August 16, 2025

“Dismantling of programs that were keeping inflation down”
Those programs drove inflation up. The government is not capable of bringing down. All attempts at economic intervention by a government, other than the removal or lowering of taxes, or removal of government spending, have only ever resulted in a net negative.

The people who think we had a great economy from 2020 to 2024 are delusional at best. We had the highest inflation we’ve had since 1917. People who think it was single digit inflation rates were lied to, the data is and has been heavily manipulated and cherry picked by every news outlet and official organization because if people knew it was really closer to 20%, they’d be rioting and hanging politicians from street lamps. Some products it was substantially higher even. Many of the cheaper wheat-based foods even before the Russo-Ukrainian War started either vanished to the realm of discontinuity, or nearly doubled in price. Trump is not blameless here either, as he pushed the first round of stimulus and C19 related spending bills at the end of his first term which caused the beginning of rampant inflation. The additional bailouts and stimulus after Trump, and most especially the “Inflation Reduction Act” made it significantly worse and the so called “Big Beautiful Bill” is still full of a lot of pork spending which is why people like Rand Paul opposed it in spite of the spending cuts it also promised.

The fact that anyone who has been alive for the past 40 or 50 years is still naive enough to believe that a government bill will not always do the precise opposite of it’s name is astonishing. The Stimulus spending and Inflation Reduction Act created double digit inflation by printing more money from thin air and massively increasing government debt spending. The Firearms Owner Protection act banned and restricted certain kinds of firearms. The Affordable Care Act destroyed the insurance industry overnight, leading to less competition in the market, higher prices, more expensive medical care and insurance, and by mandating that all government buildings maintain emergency supplies of certain medications, it is the primary reason certain medications like epipens are still today so outrageously priced (Demand massively outstripped production capacity.) Net Neutrality would have given the government significantly more control over the internet and made it subject to down right draconian telecommunications laws which have barely been looked at, much less re-written since the early 1900 and destroyed the entire industry, and of course everyone’s favorite of the past 24 years, the Patriot Act, which has on multiple occasions led to people who believe congress should follow the limits on their power laid out by the constitution being labeled as traitors and potential terrorists. Imagine that. Not wanting a government to have overwhelming power to spy on, interfere in your life and imprison you for anything it damn well feels like makes you a traitor. And I’m sure any Brits here might have an opinion or two about their latest internet censorship bill that came under the classic guise of “Think of the children!”, a cry which Americans have become increasingly apathetic toward since it’s always and excessively used as the excuse to try to oppress our rights and liberties, including the latest attempts at “age verification” laws which will just create massive databases of people’s personal data and browsing habits which we all know will just be sold to advertisers, accessible to the government, and subject to inevitable leaks because very few databases in the world are uncrackable.

If you still believe in the fairytale of government, you are lost and beyond help.

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