The Rising Tide of Costs Advances...and the Center Cannot Hold!
Since 2019 we have kept our pricing fairly consistent - $34.95/£25, $39.95/£30, etc - even through covid and Trump #1. Last year, with inflation down and the economy the best it had been in over 50 years, we thought we had it knocked. But now we have the chaos of Trump #2, costs rising around the world driven by the tariff disaster, the dismantling of all the programs that were driving the booming economy, and overall uncertainty hurtling us toward a recession.
We successfully mitigated the tariff issues - see here, here, and here - but the whirlwind of chaos and subsequent rise in costs - plastic, paper, printing, freight, etc - have forced us to increase our prices.
We pride ourselves on being incredibly frugal. We have streamlined our operations considerably and we are as virtual of an organization as we can be. The majority of our employees are remote, we use a host of talented freelancers, we constantly monitor our costs and seek out new vendors on a regular basis to keep from complacency. But this time it's out of our hands.
Prices across the board are rising ~8% although not all products will have the same % increase. New products will be launched at the new pricing, but the existing catalog will NOT be increased until Monday September 15th.
This all feels a bit hypocritical because I've (Hudson) always made fun of the fact that price increases are announced in our little wargames "industry" unlike - well - literally any other real industry out there. But Charlie convinced me that we have to give folks a chance to take advantage before the prices go up. So here we are.
In better news - our UK plastic operation has just delivered the following frames to the UK warehouse:
- Mounted Knights
- Mounted Serjeants
- more Levy
- 25mm Deck Bases
- Dwarven Host
- 1/2 of the Dark Ages Army Builder
- 32mm Texture Bases (3mm Bevel)
- 25mm Texture Bases (2mm)
- and Richard Sharpe! (although we're just printing the boxes now)
Completed production molds are shipping over to the US as we speak...type...er as you're reading this...
In the coming week we'll have the Grogards back in stock, the Satyr Brutes, and possibly the Civilians/Survivors! The two new mold bases come online then as well so production doubles and then the next two will be here within 3 weeks further speeding things up for the UK and rest of world. Huzzah!
In the US we also have some big changes afoot which we'll announce next week as well. All good stuff!
And, finally, the Barons' War is back in stock everywhere in the world!
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