- In my book, a ~20-24 figure box, like the Survivors (24), Agents (24), and Operators (20) is going to be fine, even for skirmish games: that's enough figures for two opposing gangs of gunslingers, with extras for alternate characters, bystanders, and so on. MY preference would be for separate male and female gunslingers kits, but in both the number of figures, and whether or not they are mixed or kept separate, there's more to the market than just me.
- Why limit the subject matter to existing skirmish rules sets, when the figures could be used in pretty much any game, including Death Fields, where larger numbers are supported by default? Skirmish gaming and RPGs might well be the primary market for this sort of subject now, but why enforce that existing limitation in scope, just because that's what has "always" been done? There are at least cinematic precedents for larger-scale "cowboys and injuns" battles, shootouts between larger gangs and local ad-hoc militias, and that sort of thing, if not historical ones (and I bet there are plenty of historical ones, through I don't think historical wargamers are going to care very much - this is more likely to be a pulp/"fantasy" gaming niche.) A colourful Death Fields team could be produced from one or more boxes of 24 figures whether they include sci-fi bits or not, and so on.
- At least on paper, there's no reason that a box of 20, 24, or more gunslingers should give any buyers "the ick", any more so than the Partisans or Survivors sets. Of course, gamers ARE irrational and are driven by all sorts of irrational factors, but most of the time, these are not universal factors - it's a "you can't please everyone" sort of situation. Do we have any real reason to believe that any significant part of the consumer base will refuse to buy a box that contains more than, what, GEG's 10 figures?
- For significantly more than 20-24 figures, we're probably straying further into Army Builder territory, where squeezing ~48 figures into a box is the goal, at the cost of variety in weapons optons, and a relative simplicity in posing. On paper, the cowboy subject matter is a bit more individualistic than an army builder lends itself to, and an approximately "cowboy"-themed army builder is probably better left to its own discussion, but I can see an argument to be made for such a thing (the classic "wild west" period overlaps the American Civil War, and there are at least a couple ACW kits out there that are effectively "cowboy army builders" in everything but name: if I needed a "cowboy army builder" right now, a bulk ACW set might be where I'd go to first!)
@Brian Van De Walker
Well First they are too focused on the "western film" options for firearms as they are missing pepperbox pistols, derringers pistols, several types of rifles, etc., they have no coonskin hat, no sombrero, no poncho and no lasso too... the "Deadman's Hands" sets are missing things (as mentioned pepperbox pistols and derringers are a historical must for the wildwest that is MIA, there are a couple of other firearms that would be good to see as well, oh and there isn't enough knives and melee options for barroom brawls😄).
To be fair, the "wild west" thing as most people imagine it IS cinematic, and has rested pretty firmly on the fantasy side of a fantasy-historical spectrum since the Victorian Era in the way the old dime novels and penny dreadfuls sensationalized the subject, and shares a similar gaming territory with pirates, gangsters, and gladiators in that respect, and film and TV only add to that effect: might as well lean into the cinematic/"fantasy" aspect as much as the medium will allow.
But, that is exactly where GEG's set could stand to be improved on. Things like panchos, 'coon-skin caps, sombreros, etc. would do exactly that: they're exactly the sort of cinematic options that the GEG sets failed to include the first time around. I'd much rather see a WGA kit include these sorts of options, that variety alone would be an improvement over GEG's offering!
Now, I did notice when looking over GEG's sets the other day that GEG is releasing some new, mounted gunslinger sets that mostly include bits corresponding to their original, unmounted gunslingerrs, so that modelers can make mounted and dismounted versions of the same characters, but the mounted sets actually include lassos that the original sets didn't - good job on adding those, GEG!
But, it would have been nice to have seen those lassos included in the original set, along with melee options like the iconic bowie knife (I get the impression from what I've heard about the bowie knife that knife fights might have been more common than gunfights, historically, and even cinematically, a big, mean-looking knife can really steal a scene!)

John Wayne as Davy Crockett in 'The Alamo", admiring a Bowie knife.
That cinematic angle is also, I think, going to probably drive the fortune of any western/cowboy/gunslinger set, regarding subjects like the vaqueros: most people would, I think, be expecting sculpts that are pretty close to what you'd expect to see from John Wayne, Clint Eastwood, Clayton Moore, Roy Rogers, Gary Cooper, Henry Fonda, Lee Van Cleefe, Charles Bronson, Lee Marvin, Chuck Connors, and so on. I'm all for something weird for weird's sake, but if you stray very far from traditional "Marlboro Man" territory, I expect it becomes an increasingly hard sell.
I'd be happy to be proven wrong, if there were some unsuspected demand for something a bit more eclectic than traditional Hollywood cowboy fare, but I'm skeptical.
(And, for whatever it's worth, TVTropes' western page spends a little time describing some "hybrid western" material for other eclectic possibibilities - I found the reference to "Polish Wilcze Echa (set immediately after World War II with looters and guerillas instead of bandits" particularly intriguing! It's worth adding that the Mad Max movies were essentially post-apocalyptic westerns, exchanging six-guns and horses for souped-up cars, while sci-fi "space opera" shows like Star Trek and Firefly/Serenety were expressly modeled on westerns... it's a surprisingly adaptible genre, and I'm all for doing something weird, but it seems like weird is a tough sell for most gamers!)
Whatever. My own takes:
- About 20-24 figures on full frames seems like the sweet spot for these sorts of sets - the male survivors set seems like a perfect template to me: four frames of six bodies and heads with basic arm/weapon options, plus a couple half-frames of rifles, shotguns and other bits.
- I would support any sci-fi/fantasy bits that could be included in such a kit, but only where there's room after squeezing in as many western bits as possible - I'd rather see a separate conversion bits sprue, than trying to fit this sort of thing in at the expense of regular western bits.
- Ideally, there would be separate male and female kits, but the Agents set seemed to handle both in the same kit well enough, and I can see it working for a set that focuses on six-guns for weapons options, and leaves the rest to kitbashing. The female gunslingers might be the one set in this range that one might fairly say that GEG has covered as well as it needs to be covered: if any western set is unnecessary, it might be female gunslingers and/or civilians. I'm all for it, and it suits the "fantasy" nature of the genre (the female gunslinger thing is at least as old as Annie Oakley), and it looks from where I'm sitting like the female survivors and partisans are likely to set a precedent for success of a set like this, but I get it if there isn't much demand for a box of 20 or more female gunslingers.
- I think cinematic/"fantasy" Hollywood style "cowboys" is probably the best chance for success, and it seems like there's room for both WGA and GEG to cover this theme at the same time - if anything, WGA seems likely to do it better, if the Survivors sets are any indication.
- A set like this thrives on individual characters, and can only benefit from inclusion of weapon and head options that would be out of place in a more uniform army, or would otherwise be an odd choice in any other set, and that includes derringers/pepperboxes, ponchos, eccentric headgear options beyond generic cowboy hats (that 'coon-skin cap, top hat, derby, gambler hats, bandana and bag face masks for bandits), melee and imrovised weapons like knives and bottles, sticks of dynamite, oil lanterns, etc.
- A set like this should probably try to make some concession to historical gamers, but I think historical gamers might be better served by an ACW "army builder" or Boer War set, which can by default be multipurposed into a "fantasy" westren setting without any significant modifications, beyond knocking off a few bayonets and handwaving some mess kits and blankets or whatever.
- Speaking of that 'coon-skin cap, seems like it would look most at home on a body that is basically dressed as a woodlands or plains tribesman - buckskin shirt and trousers and mocassins, etc. Is it better to include the cap in the "cowboy" set, or in native tribesman sets, with the rest of the appropriate costume? Either is fine with me, why not include one different sculpt in each set with room for it? Anyway, it sounds like a nice bit either way - perfect for frontiersman guides and scouts, eccentric prospectors, and more.... Either way, a box of male "cowboy" types, and a box of generic male native tribesman, either woodlands or plains - or preferably one of each - are kind of the hardworking backbone for a western setting, pretty much anything else is gravy....