Here is a thread I had created for it over on dakka. Fireforge Dwarf Kickstarter
Ok, those size comparisons kill them for me. Way not stunty enough. And their gear is... well not excessively holy roman empire, but also not what I really want - Warhammer style norse-y stuff, or LotR style unique-to-dwarves stuff. We could of course spin this conversation into how boring a purely dwarven army is to play or play against in Warhammer, and how dwarves should mainly be warmachine crew in an empire army that has other stuff going on :P
You were talking about the prices like they were outrageous. Twelve models for 20 Euro? That's less than half what GW charges ;)
Target for pricing is 1€ per model for basic infantry, 2€ per model for basic cavalry, up to 50% more for bigger (think 25mm base instead of 20mm) or elite (that is, highly detailed, weirdly shaped, or loads of alternate bits) troops. Anything above that is expensive. Fireforge prices are close, but not quite there, is what I was trying to say. And... please don't let GW dictate what prices are "normal".
I looked over the different boxes. The basic Infantry is all swords and spears.... Enough axes to outfit them all would have been nice.
As William Redford mentions, you could get multiple boxes and mix. But that requires building a larger wargaming army, and some people are just looking for a handful of D&D NPCs, so agreed on that note.