@Mithril2098 "only 12 figures per box?" you make it sound like that's not a lot. :P
I saw a comparison to GW in some article comments, and apparently people who couldn't physically have the product decided to leave reviews on the shop for some reason, so I thought I'd run some numbers.
I think the current Tactical squad makes a good point of comparison. It launched in 2013 and retailed for £25 at the time. Approximately £2.50 per model.
This kit is priced at £30 for 12, making it £2.50 per model too, but that being in 2024 money it's actually a lot cheaper. The tactical squad costs £37 today, or £3.70 per model.
To GW's credit, that kit is made up of three unique sprues, with plenty of customisation and variety of poses, but if that's worth the extra £1.20 per model when you're building an army, is debatable.
We could also compare them to the more modern Horus Heresy kits, which are approximately £2.63 per model, which is a lot closer to the value proposition of the Valkir, but they lack the bulk discounts available from WGA, where you could pick up 120 models for approximately £1.88 each. This is definitely closer, but that smaller difference will still add-up when you're looking at larger numbers.